Build a Beauty Subscription That Customers Love

From skincare routines to curated beauty boxes - let customers subscribe to their favorites with flexible plans. Joy Subscriptions powers the billing, portal, and retention tools.

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  • 85% of beauty subscribers prefer brands that let them customize their box
  • Free for 6 months
  • No developer needed
Premium skincare products on soft white background
Applying skincare serum

Why Beauty & Skincare brands choose recurring

Joy gives beauty & skincare merchants the tools to launch, manage, and grow recurring revenue, without a developer.

  • Recurring revenue from skincare replenishment cycles
  • Higher AOV through curated multi-product boxes
  • Stronger brand loyalty through personalized experiences
  • Reduced marketing costs via subscriber retention

Everything you need for beauty & skincare subscriptions

Included from day one. No feature gates, no plan upgrades.

01

Curated Box Subscriptions

Build monthly beauty boxes with rotating products. Keep subscribers excited with new discoveries every delivery.

02

Replenishment Subscriptions

Skincare routines need refills. Let customers auto-reorder moisturizers, serums, and cleansers on their schedule.

03

Product Swaps & Customization

Let subscribers swap shades, scents, or products before each delivery. Personalization reduces cancellations.

04

Skip & Pause Flexibility

Customers can skip a month or pause without canceling. This flexibility keeps them subscribed longer.

05

Cancellation Retention Flows

When a customer tries to cancel, offer alternatives - a discount, free shipping, or a different product - before they leave.

06

Analytics Dashboard

Track subscriber growth, churn rate, average order value, and revenue trends to optimize your beauty subscription.

85%

of beauty subscribers prefer brands that let them customize their box

Built for the way beauty & skincare sells

Applying skincare serum
Natural serum with rose petals
Jade roller skincare tools

Common questions about beauty & skincare subscriptions

Can I create both curated boxes and subscribe-and-save on the same store?+
Yes. Joy Subscriptions supports multiple subscription types on the same store. You can offer curated monthly beauty boxes alongside individual product replenishment subscriptions - each with their own pricing and delivery schedule.
How do I handle product variants like shades or skin types?+
Joy works with Shopify's native variant system. Customers can select their shade, skin type, or scent preference when subscribing, and they can change these selections through the customer portal before each delivery.
Can subscribers see what's in their next box before it ships?+
This depends on your subscription model. For curated boxes, you can choose to reveal contents early or keep them as a surprise. For replenishment subscriptions, customers always see exactly what they're receiving and can modify it.
What's the best discount to offer for beauty subscriptions?+
For replenishment products (moisturizers, cleansers), 10–15% off works well. For curated boxes, the perceived value of curation and discovery often justifies little to no discount - instead, focus on offering products at a lower total cost than buying individually.
Does Joy support subscription-only products that aren't available for one-time purchase?+
Yes. You can configure products as subscription-only, one-time-only, or both. This is useful for exclusive items or curated box contents that are only available to subscribers.

Helpful resources for Beauty & Skincare merchants

Start your Beauty & Skincare subscription today

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