The metrics
subscription teams actually run on.

MRR, LTV, churn, retention, and inventory forecast — in one dashboard, live, no setup.

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THE CHALLENGE

Shopify reports total revenue. Subscriptions need different math.

MRR is not gross sales. LTV is not average order value. Churn is not a return rate. Joy gives you the metrics that actually predict whether your subscription business will grow next quarter.

WHAT'S INCLUDED

Every metric a subscription team checks on Monday

Pre-built reports, no SQL, no third-party analytics tool. Just open the tab.

Recurring revenue (MRR)

Monthly recurring revenue tracked in real time — see growth, net new, and revenue at risk.

Customer Lifetime Value

See LTV per cohort and per plan so you know which subscribers are actually worth acquiring.

Churn & retention

Churn rate, retention curve, and reason breakdown — voluntary vs. involuntary, by plan.

Subscriber analytics

Segment subscribers by tenure, plan, and behavior. Find who churns and who upgrades.

Inventory forecast

Project next-cycle demand from active subscriptions so you never miss a fulfilment.

Payment analytics

Success rate, recovery rate, and revenue recovered from dunning — broken down by gateway.

Analytics
Last 30 daysSubscriptions

Active

1,000

+23%

New

120

+23%

Re-activated

5

+23%

Active subscriptions growth

Daily
100 +23%
01 Jan10 Jan20 Jan30 Jan

Activity over time

Daily
1,000 +23%
New
Cancelled
Reactivated

SEE IT IN ACTION

The dashboard you'll actually open

Subscriber count, MRR, churn rate, and revenue trends — at a glance. Drill into any number to see the underlying cohort, plan, or product.

  • MRR, active subscribers, churn rate at the top — no clicking required
  • Revenue trend chart with month-over-month deltas
  • Drill from any metric into the plan, cohort, or product driving it

HOW IT WORKS

Analytics in 3 steps

No data pipeline. No dashboard builder. Just open the tab and act on what you see.

01

Open Analytics in your Joy admin

Every metric is pre-built — no SQL, no setup, no third-party tools. Just open the tab and look.

02

Filter by plan, cohort, or window

Slice MRR, LTV, and churn by subscription plan, signup month, or any 7/30/90-day window.

03

Spot trends and act

Inventory forecast tells you what to restock. Churn breakdown tells you which plan to fix.

FAQ

Common questions about subscription analytics

How fresh is the data?+
Live — every metric updates as new subscriptions, orders, and payments come through Shopify. There is no nightly batch.
Can I export the data?+
Yes. Every report exports to CSV. You can also pull metrics into Klaviyo or your data warehouse via webhook.
Do you separate voluntary vs. involuntary churn?+
Yes. Cancellation Flow reasons feed voluntary churn; failed-payment events feed involuntary. You see both in the retention curve.
How does inventory forecast work?+
Joy scans all active subscriptions, their next renewal dates, and the products on each plan — then projects unit demand for the next 30, 60, and 90 days.
Is analytics available on the free plan?+
Basic metrics (MRR, subscriber count, order log) are free. Advanced metrics (LTV, retention curve, inventory forecast) unlock on Starter.
Can I see analytics per product?+
Yes. Product analytics shows which SKUs subscribers keep longest, which get swapped most, and which contribute the most LTV.

EXPLORE MORE

Related features

The metrics that grow MRR — included

No data pipeline. No paid analytics add-on. Open Joy and the numbers are already there.

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