Trusted by 5,000+ Shopify brands growing recurring revenue with Joy
Why merchants switch to Joy.
Everything you rely on — without the vanishing support, the days-long replies, or being priced out just as you start to grow. Here’s what changes the day you move to Joy.
Support on every plan
Real humans answer in under two minutes on every plan, free tier included — no gated support, no waiting days for a reply. When your revenue is on the line, help is already there.
Start free, grow affordably
Begin on a genuinely usable Free Forever plan, then move to just $49 a month with the full retention toolkit — pricing scales gently with you, so growing your subscriber base never prices you out.
Cancel or change anytime
Upgrade, downgrade, or leave whenever you want — no dark patterns, no hoops, no lock-in. Joy earns your business every month by working, not by making the exit impossible to find.
A product that keeps shipping
Backed by Avada and a team that ships relentlessly, Joy adds real features every release — so the toolkit you rely on keeps getting deeper and never stalls or stagnates under you.
Joy vs Loop, side by side
Published pricing, compared honestly — then estimate your exact number below.
 Free, then $49Free Forever plan plus the lowest transaction fee in the segment. | LoopFrom $99/mo Free plan too — but a higher fee at every paid tier. | |
|---|---|---|
Free Forever plan | Yes — 50 subs | Yes — 50 subs |
Starting paid price | $49/mo | $99/mo |
Lowest transaction fee | 0.5% | 0.75% |
Extra per-order fee | None | None |
Top paid tier | $199/mo · Pro | $399/mo · Pro |
See what you keep by choosing Joy over Loop.
Number of subscription orders
Recurring orders you process each month
Average order value ($)
Typical value of one subscription order
Subscription revenue: $2,500/mo
Both apps are free up to 50 subscriptions — so compare on what’s included. Joy’s free plan packs in more, with under-2-minute human support.
Not just a subscription app — Joy is the retention engine.
From painless migration to smart dunning and a branded portal — brands compound customer lifetime value with Joy.
94%
of merchants keep more revenue after switching to Joy — the deepest toolkit at the lowest fee.
“Joy isn’t just a subscriptions app — it’s the retention engine our brand runs on. Churn dropped and LTV climbed within a quarter.”
Featured merchant · Shopify Plus brand
“Migrating from ReCharge was painless and support was hands-on. Our subscribers never noticed a thing.”
Operations Lead
Coffee subscription
“Smart dunning alone paid for itself — we recovered failed payments we used to just lose every month.”
Growth Manager
Supplements brand
“We left free but rigid subscription tools because they can’t give customers control. With Joy’s customer portal, we know that it doesn’t quietly kill retention and AOV.”
Founder
Pet food brand
Switching from Loop to Joy.
Because it's the best free plan on the market right now. It unlocks more of Joy's features than any competitor's free tier, so you get the truest sense of what Joy can really do — not a stripped-back demo. For micro and small businesses, it's more than enough to run on. For mid-sized and larger merchants, it's a great, no-pressure way to test Joy before you commit.
Most stores are fully migrated in as little as 2 hours, and almost always within 24 — and a real Joy specialist runs the whole process with you, free. We import your existing subscriptions, customers, payment methods and billing schedules intact, and can run Joy alongside your current app so you verify everything on live data before cutting over. Your subscribers never notice the switch.
Start with the fee itself: Joy is a low, flat fee plus the lowest transaction fee in the category — no percentage tax that balloons as you grow. Then, for the custom features you can't lose, our Build-to-Order service rebuilds them for you, free — you pay nothing while we build your custom solution. And once your customization is complete, we refund your subscription fee. It's a genuine no-risk policy for any Shopify store that wants to give Joy a try. Talk to us to learn more.
You prove it on your own data before you commit. Before migrating, we run a feature-parity audit against your current setup and flag anything that must be matched or custom-built. Then Joy runs in parallel with your existing app for up to a week, so you can watch your real subscriptions, billing and edge cases behave correctly — and you only cut over once you've verified it. If your model needs something Joy doesn't do out of the box, our Build-to-Order team builds it, and the free plan and no-card trial let you pressure-test everything before any money changes hands.
The fastest path is a 30-minute call: we'll look at your current app and bill, map your subscription model onto Joy, and give you a straight answer on fit, savings and migration timeline. Want to explore first? Run your current pricing through our savings calculator to see your number, or install the free plan and try Joy on your own store with no card required. Whichever you choose, there's a real person on the other end.
Three reasons. Price that stays fair as you scale — an affordable flat fee plus the lowest transaction fee on the market; most merchants leaving Recharge save around 60%. Retention built in — Joy is a retention-focused subscription app with a cancellation-flow builder, smart dunning to recover failed payments, and win-back tools that protect the revenue you already have. A team that does the work with you — free white-glove migration, Build-to-Order customization, and the backing of Avada, trusted by 300,000+ Shopify merchants and rated 4.9★. Incumbent-grade capability, without the incumbent price.
5,000+
Shopify merchants trust Joy
4.9★
Average rating · 379 reviews
2 min
Human support — under 2-min response
60-day
Free gift on Starter & Pro plans
Ready to leave the
growth tax behind?
See what your store keeps by switching from Loop to Joy — free migration included.