Trusted by 5,000+ Shopify brands growing recurring revenue with Joy
A custom powerful retention engine
that enables ROI optimisation.
Lifetime value
Recovery & retention
Failed payment
Recovered
Dunning email
Sent
Win-back flow
Queued
Cancellation save
Deflected
Loyalty reward
Earned
Failed payment
Recovered
Dunning email
Sent
Win-back flow
Queued
Cancellation save
Deflected
Loyalty reward
Earned
A retention engine that compounds CLV.
Recover failed payments, win back churn, and reward loyalty — so lifetime value keeps compounding.
Learn moreAny model
Built exactly to order

Any subscription model, built to order.
Subscribe & save, prepaid, build-a-box, trials and tiered discounts — plus free white-glove migration.
Learn morePricing
Fair, on every plan

Keep more with lower transaction cost.
The lowest transaction fee in the segment, with a genuinely usable Free Forever tier and no feature gates.
Learn moreFully customisable app to retain, recover & compound LTV.
Retention & win-back.
Deflect cancellations with pauses, swaps and offers, and win back churned subscribers automatically.
Smart dunning.
Recover failed payments on an optimized retry schedule with branded recovery emails.
Revenue analytics.
Track MRR, churn, LTV and cohort trends in one dashboard, so you can act before revenue slips.
Branded customer portal.
Let subscribers skip, swap, pause or reschedule on their own — no support ticket needed.
Multiple bundles that boost AOV.
Introduce various types of bundles that keep your subscribers coming back for more.
- Frequently bought together
- Volume bundles (coming soon)
- Build your box
- Mystery box

Any subscription model, built exactly to order.
Subscribe & save, prepaid, and build-a-box — with trials, tiered discounts and any frequency. Deep customization beyond off-the-shelf, with free white-glove migration from any other app.
- Subscribe & save · prepaid · build-a-box
- Tiered loyalty discounts
- Widgets themed to your brand
- Admin & Storefront API
- Free white-glove migration

Integrate with your favorite tools
Plug Joy into the stack you already run — Klaviyo, Gorgias, Shopify Flow, Joy Loyalty and more — so your retention data flows everywhere it needs to.










Not just a subscription app — Joy is the custom retention engine.
From painless migration to smart dunning and a branded portal — brands compound customer lifetime value with Joy.

94%
of merchants keep more revenue after switching to Joy — the deepest toolkit at the lowest fee.

“The Joy team is incredibly easy to work with and the app has helped increase revenue significantly.”
Nutrition Authority
“Superb pricing structure — helps build momentum without piling on the pressure.”
Wreckin’ Candy
“…Helped set my whole app up and got me going, best customer service I have seen.”
Comics and Collectibles R Us
USA
“Great App - Great Pricing - Great Service. WIN WIN WIN”
Deadman’s Beard Co.
Switching to Joy, answered.
Because it's the best free plan on the market right now. It unlocks more of Joy's features than any competitor's free tier, so you get the truest sense of what Joy can really do — not a stripped-back demo. For micro and small businesses, it's more than enough to run on. For mid-sized and larger merchants, it's a great, no-pressure way to test Joy before you commit.
Most stores are fully migrated in as little as 2 hours, and almost always within 24 — and a real Joy specialist runs the whole process with you, free. We import your existing subscriptions, customers, payment methods and billing schedules intact, and can run Joy alongside your current app so you verify everything on live data before cutting over. Your subscribers never notice the switch.
Start with the fee itself: Joy is a low, flat fee plus the lowest transaction fee in the category — no percentage tax that balloons as you grow. Then, for the custom features you can't lose, our Build-to-Order service rebuilds them for you, free — you pay nothing while we build your custom solution. And once your customization is complete, we refund your subscription fee. It's a genuine no-risk policy for any Shopify store that wants to give Joy a try. Talk to us to learn more.
You prove it on your own data before you commit. Before migrating, we run a feature-parity audit against your current setup and flag anything that must be matched or custom-built. Then Joy runs in parallel with your existing app for up to a week, so you can watch your real subscriptions, billing and edge cases behave correctly — and you only cut over once you've verified it. If your model needs something Joy doesn't do out of the box, our Build-to-Order team builds it, and the free plan and no-card trial let you pressure-test everything before any money changes hands.
The fastest path is a 30-minute call: we'll look at your current app and bill, map your subscription model onto Joy, and give you a straight answer on fit, savings and migration timeline. Want to explore first? Run your current pricing through our savings calculator to see your number, or install the free plan and try Joy on your own store with no card required. Whichever you choose, there's a real person on the other end.
Three reasons. Price that stays fair as you scale — an affordable flat fee plus the lowest transaction fee on the market; most merchants leaving Recharge save around 60%. Retention built in — Joy is a retention-focused subscription app with a cancellation-flow builder, smart dunning to recover failed payments, and win-back tools that protect the revenue you already have. A team that does the work with you — free white-glove migration, Build-to-Order customization, and the backing of Avada, trusted by 300,000+ Shopify merchants and rated 4.9★. Incumbent-grade capability, without the incumbent price.
Real merchants. Real strategies.
See how Shopify stores across industries compound recurring revenue with Joy.
Ready to turn one-time buyers into lifelong subscribers?





