Trusted by 5,000+ Shopify brands growing recurring revenue with Joy
Joy is the only choice that makes sense.
A retention engine that compounds CLV.
Recover failed payments, win back churn, and reward loyalty — so lifetime value keeps compounding.
Any subscription model, built to order.
Subscribe & save, prepaid, build-a-box, trials and tiered discounts — plus free white-glove migration.
Fair pricing that never punishes growth.
The lowest transaction fee in the segment, with a genuinely usable Free Forever tier and no feature gates.
Every tool to retain, recover & compound revenue.
Retention & win-back.
Deflect cancellations with pauses, swaps and offers, and win back churned subscribers automatically.
Smart dunning.
Recover failed payments on an optimized retry schedule with branded recovery emails.
Revenue analytics.
Track MRR, churn, LTV and cohort trends in one dashboard, so you can act before revenue slips.
Branded customer portal.
Let subscribers skip, swap, pause or reschedule on their own — no support ticket needed.
A retention engine that compounds CLV.
Recover failed payments, win back churn, and reward loyalty — so lifetime value keeps compounding, month after month.
- Smart dunning & payment recovery
- Cancellation-flow deflection
- Win-back automations
- Loyalty rewards built in
Any subscription model, built exactly to order.
Subscribe & save, prepaid, and build-a-box — with trials, tiered discounts and any frequency. Deep customization beyond off-the-shelf, with free white-glove migration from any other app.
- Subscribe & save · prepaid · build-a-box
- Tiered loyalty discounts
- Widgets themed to your brand
- Admin & Storefront API
- Free white-glove migration
Integrate with your favorite tools
Plug Joy into the stack you already run — Klaviyo, Gorgias, Shopify Flow, Joy Loyalty and more — so your retention data flows everywhere it needs to.
Not just a subscription app — Joy is the retention engine.
From painless migration to smart dunning and a branded portal — brands compound customer lifetime value with Joy.
94%
of merchants keep more revenue after switching to Joy — the deepest toolkit at the lowest fee.
“Joy isn’t just a subscriptions app — it’s the retention engine our brand runs on. Churn dropped and LTV climbed within a quarter.”
Featured merchant · Shopify Plus brand
“Migrating from ReCharge was painless and support was hands-on. Our subscribers never noticed a thing.”
Operations Lead
Coffee subscription
“Smart dunning alone paid for itself — we recovered failed payments we used to just lose every month.”
Growth Manager
Supplements brand
“We left free but rigid subscription tools because they can’t give customers control. With Joy’s customer portal, we know that it doesn’t quietly kill retention and AOV.”
Founder
Pet food brand
Switching to Joy, answered.
Because it's the best free plan on the market right now. It unlocks more of Joy's features than any competitor's free tier, so you get the truest sense of what Joy can really do — not a stripped-back demo. For micro and small businesses, it's more than enough to run on. For mid-sized and larger merchants, it's a great, no-pressure way to test Joy before you commit.
Most stores are fully migrated in as little as 2 hours, and almost always within 24 — and a real Joy specialist runs the whole process with you, free. We import your existing subscriptions, customers, payment methods and billing schedules intact, and can run Joy alongside your current app so you verify everything on live data before cutting over. Your subscribers never notice the switch.
Start with the fee itself: Joy is a low, flat fee plus the lowest transaction fee in the category — no percentage tax that balloons as you grow. Then, for the custom features you can't lose, our Build-to-Order service rebuilds them for you, free — you pay nothing while we build your custom solution. And once your customization is complete, we refund your subscription fee. It's a genuine no-risk policy for any Shopify store that wants to give Joy a try. Talk to us to learn more.
You prove it on your own data before you commit. Before migrating, we run a feature-parity audit against your current setup and flag anything that must be matched or custom-built. Then Joy runs in parallel with your existing app for up to a week, so you can watch your real subscriptions, billing and edge cases behave correctly — and you only cut over once you've verified it. If your model needs something Joy doesn't do out of the box, our Build-to-Order team builds it, and the free plan and no-card trial let you pressure-test everything before any money changes hands.
The fastest path is a 30-minute call: we'll look at your current app and bill, map your subscription model onto Joy, and give you a straight answer on fit, savings and migration timeline. Want to explore first? Run your current pricing through our savings calculator to see your number, or install the free plan and try Joy on your own store with no card required. Whichever you choose, there's a real person on the other end.
Three reasons. Price that stays fair as you scale — an affordable flat fee plus the lowest transaction fee on the market; most merchants leaving Recharge save around 60%. Retention built in — Joy is a retention-focused subscription app with a cancellation-flow builder, smart dunning to recover failed payments, and win-back tools that protect the revenue you already have. A team that does the work with you — free white-glove migration, Build-to-Order customization, and the backing of Avada, trusted by 300,000+ Shopify merchants and rated 4.9★. Incumbent-grade capability, without the incumbent price.
Real merchants. Real strategies.
See how Shopify stores across industries compound recurring revenue with Joy.
Ready to turn one-time buyers into lifelong subscribers?
