The smarter Bold alternative

Most stores are fully migrated in as little as 2 hours, and almost always within 24 — and a real Joy specialist runs the whole process with you, free. We import your existing subscriptions, customers, payment methods and billing schedules intact, and can run Joy alongside your current app so you verify everything on live data before cutting over. Your subscribers never notice the switch.

Start with the fee itself: Joy is a low, flat fee plus the lowest transaction fee in the category — no percentage tax that balloons as you grow. Then, for the custom features you can't lose, our Build-to-Order service rebuilds them for you, free — you pay nothing while we build your custom solution. And once your customization is complete, we refund your subscription fee. It's a genuine no-risk policy for any Shopify store that wants to give Joy a try. Talk to us to learn more.

You prove it on your own data before you commit. Before migrating, we run a feature-parity audit against your current setup and flag anything that must be matched or custom-built. Then Joy runs in parallel with your existing app for up to a week, so you can watch your real subscriptions, billing and edge cases behave correctly — and you only cut over once you've verified it. If your model needs something Joy doesn't do out of the box, our Build-to-Order team builds it, and the free plan and no-card trial let you pressure-test everything before any money changes hands.

The fastest path is a 30-minute call: we'll look at your current app and bill, map your subscription model onto Joy, and give you a straight answer on fit, savings and migration timeline. Want to explore first? Run your current pricing through our savings calculator to see your number, or install the free plan and try Joy on your own store with no card required. Whichever you choose, there's a real person on the other end.

Three reasons. Price that stays fair as you scale — an affordable flat fee plus the lowest transaction fee on the market; most merchants leaving Recharge save around 60%. Retention built in — Joy is a retention-focused subscription app with a cancellation-flow builder, smart dunning to recover failed payments, and win-back tools that protect the revenue you already have. A team that does the work with you — free white-glove migration, Build-to-Order customization, and the backing of Avada, trusted by 300,000+ Shopify merchants and rated 4.9★. Incumbent-grade capability, without the incumbent price.