Start free. Pay a lower fee as you grow.
BOLD has no free plan, every merchant pays a monthly fee plus a transaction fee from day one, and its cheapest plan carries its highest fee at 2% per order. Joy starts at $0, and even Joy’s standard rate undercuts BOLD’s best-case 0.9%.
- Free Forever plan
- Lower fee than BOLD’s top tier
- Free managed migration
The honest bottom line
Choose BOLD if
you are already inside the BOLD Commerce ecosystem and want to keep your stack together.
Choose Joy if
you want a genuine free plan to start, a lower transaction fee at a lower price point, and advanced retention tools without paying for BOLD’s $399.99 top tier.
Joy vs BOLD, on price
BOLD has no free plan, and its cheapest plan carries its most expensive fee at 2% per order. Joy starts at $0.
BOLD has no free plan, and BOLD’s lowest fee (0.9%) is still higher than Joy’s Pro rate (0.5%) at a much lower price. BOLD’s cheap-looking $24.99 Launch plan actually carries its most expensive fee, 2% per order.
Estimate your savings
You keep $101/mo · $1,212/year with Joy
Feature by feature
Why merchants choose Joy
Start free, not at $24.99/mo plus a fee
BOLD has no free tier. Every store pays a monthly fee and a transaction fee from install. Joy Free Forever is $0/mo with 0% fee for up to 50 active subscriptions.
A lower fee than BOLD’s enterprise plan, at a fraction of the price
BOLD’s best rate is 0.9%, reserved for its $74.99 Scale and $399.99 Ultimate tiers. Joy Pro charges 0.5% at $199/mo. And BOLD’s cheapest plan, Launch, charges 2%, more than double Joy Starter’s 0.75%.
Deep retention without the $399.99 gate
BOLD locks advanced cancellation prevention behind its top Ultimate tier. Joy includes its retention toolkit, dunning, cancellation and win-back flows, far lower in the lineup.
Switching is handled for you
Moving off BOLD should not cost you a weekend or a single subscriber.
Talk to a migration manager- Free, fully managed migration. A named manager moves your subscriptions, billing dates and customer data off BOLD, with no disruption to active subscribers.
- Build-to-Order runway. Building something custom? Up to 60 days free while we build it, so you are not paying two apps during the transition.
- No lock-in. Cancel anytime. Stay because the math works, not because you are stuck.
Common questions
Does BOLD have a free plan?+
Is Joy’s fee really lower than BOLD’s best rate?+
Why is BOLD’s cheapest plan not the cheapest to run?+
What does BOLD do well?+
How does migration from BOLD work?+
Start free. Keep a lower fee as you scale.
A real free plan, a lower rate than BOLD’s best, and free migration.